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American Apparel is notorious for flesh-friendly ads (as well as one not-so-skintastic billboard that’s causing its fare share of controversy with a certain Hollywood director). Now the perpetually envelope-pushing mega retailer is letting the public have some say in what AA ads they’ll be forced to confront on a daily basis. Specifically, Racked notes that with regard to the brick storefront of its Harlem outpost, American Apparel is offering a slideshow of shots chosen by the store’s neighbors. The winner will grace the boutique and greet passerby for weeks to come.
While a lot can be said about the potentially offensive nature of the photos from which American Apparel shoppers can choose (they don’t skimp on the sexual charge common to the brand’s campaigns), on balance, the move is immensely interesting with regard to consumer participation. It begs the question: What ads and magazine covers would the public choose if given the chance? Specifically, considering my earlier post—would you choose an un-retouched Vogue cover photo over a retouched version?
By Alisa Gould-Simnon for Blackbookamg.com
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